Features insightful conversations with fifteen key industry professionals including Jeff Blake,
Chuck Viane, Paul Silk, Clark Woods, Chris Johnson, Tony & Dean Kerasotes, Doug Stone
and other industry leaders.



"I love this book...it's an extremely entertaining and insightful look into the inner workings and strategies of the theatrical marketplace. Sikich grew up in the trenches of the industry and provides first-hand knowledge on how the movie business has evolved into what it is today. The wealth of information and data found in the book is indispensible."

- Jeff Blake, Vice Chairman, Sony Pictures

"A very comprehensive overview of the contemporary film market. Sikich's interviews include a wide variety of candid and informative discussions in support of his expert analysis. If you are curious about what really goes on in the film business, this is the book for you."

- Paul Silk, Senior Vice President, Head Film Buyer, Marcus Theatres

"I recommend it for anybody associated with the industry or who is interested in learning more about all the facets of the Motion Picture Marketplace. A truly amazing book."

- Chris Johnson, Vice President, Classic Cinemas

David Sikich worked in the Motion Picture Marketplace for 35 years in jobs ranging from theatre manager, film booker, salesman, distribution branch manager and producer's rep, to president of a marketing and distribution firm. Sikich has been teaching classes on the movie industry at Columbia College Chicago since 1978 in its groundbreaking Arts Entertainment Media Management Department.